Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

PRINTING United Expo 2026: Key Conversations From the ASI Pavilion

The inaugural ASI Pavilion featured more than 60 suppliers and brought print and promo ...

PRINTING United Expo 2026: 4 Hard Goods Trends To Watch

Custom rubber ducks and premium tech items were among the items on display in the ASI P...

PRINTING United Expo 2026: Overcome the 5 Culprits Behind Leadership Overwhelm

Author Corrie LoGiudice shared her strategies during a keynote speech at the annual Wom...

PRINTING United Expo 2026: 4 Trends in Apparel & Decoration

Suppliers and equipment manufacturers brought out new twists on old standbys and automa...

PRINTING United Expo 2026: Print & Promo Leaders Take Stock

AI adoption, changing customer habits and future growth were among the topics explored ...

PRINTING United Expo 2026: Breaking Down the Trends Facing the Print Industry

In a wide-ranging panel discussion, subject matter experts from the PRINTING United All...

PRINTING United Expo 2026: Cut Out the ‘Messy Middle’ By Embracing POD

Print-on-demand workflows can help print and promo companies streamline production, min...

Proof Over Promises Summit Aims To Unite Industry on Sustainability Strategy

The climate impact forum, held in Winter Park, CO, brought together around 40 sustainab...

The 2026 Gift Guide

What’s your client’s gifting persona? Take our quiz and discover the products that will...

Popcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction

As blockbuster films fuel a resurgence at theaters, studios and entertainment clients a...

ASI Pavilion Comes to PRINTING United Expo

Held from Sept. 23 to 25 at the Las Vegas Convention Center, the show within a show fea...

Starline Partners With Le Tour de Spice

The Counselor Top 40 supplier will add spice packets and drink mixes from the company t...

‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo

Co-written by Jed Seifert of Stakes Manufacturing, the book provides a road map for how...

BAMKO Partners With veritree for Verified Tree-Planting Initiative

The Counselor Top 40 distributor has committed to planting 12,000 mangrove trees per ye...

S&S Cut Water & Energy Use in 2025, Report Shows

In its second-annual sustainability report, the Counselor Top 40 supplier noted that it...

Rupt Launches 1-Piece Minimum Custom Cut-&-Sew Apparel

The supplier said the program fills a gap in the marketplace.

Allegra Lisle Acquires PrintSmart Printing

The deal expands the company’s local access to marketing, print and mail solutions, cus...

Koozie Group Expands Partnership With LoudCup

The Counselor Top 40 supplier is now producing LoudCup’s signature tumbler in its Sprin...

Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

The Counselor Top 40 supplier also said it transitioned to products that don’t contain ...

TSC Acquires Kreative Marketing Kompany

The acquisition gives the distributor a foothold in northeast Ohio.

Counselor State of the Industry 2026: Ease Cost Pressures

Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.

Nadel Acquires All Branded Group, Expanding Presence in Australia

The Counselor Top 40 distributor says the acquisition will help give its clients greate...

Trump Administration Imposes New 10% to 12.5% Tariffs

The tariffs on more than 60 trading partners are aimed at eliminating forced labor from...

Counselor 2026 Sustainability Advocate of the Year: Ethix Merch

This distributor fulfills a mission to champion workers’ rights while also safeguarding...

Counselor 2026 Person of the Year: Randy Carr, World Emblem

The CEO has driven success by being a bold leader and a frank voice on how to thrive in...