Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Trump Administration Imposes New 10% to 12.5% Tariffs

The tariffs on more than 60 trading partners are aimed at eliminating forced labor from...

Counselor 2026 Sustainability Advocate of the Year: Ethix Merch

This distributor fulfills a mission to champion workers’ rights while also safeguarding...

Counselor 2026 Person of the Year: Randy Carr, World Emblem

The CEO has driven success by being a bold leader and a frank voice on how to thrive in...

Koozie Group Adds U Brands to Retail Portfolio

The Counselor Top 40 supplier will be offering four pens from the retail stationery brand.

Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands

A curated assortment of the brand’s hydration and reusable drinkware solutions are part...

Stahls’ Acquires Siser, Adds Heat-Transfer Vinyl Brand to Its Family of Companies

The move will allow the two companies to increase their joint focus on product innovati...

Shirt Lab To Hold Las Vegas Event on Scaling Online Stores

The education and training community for the decorated apparel and promotional products...

Devastating Twin Earthquakes in Venezuela Spur Promo Relief Efforts

Team OnDemand, a nonprofit launched last year by several promotional products firms, is...

Q&A: Why Product-Level Impact Reporting Is Crucial

William Fairley, founder and commercial lead of Zilch, explains why the promotional pro...

PCNA Appoints Josh Militello as CEO

Neil Ringel is retiring after seven years with the company but will remain active as an...

SanMar Completes Acquisition of BELLA+CANVAS

The fashion blanks company will continue to operate as an independent brand and is plan...

PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption

Nearly 200 women attended the conference held in Milwaukee, WI.

Sustainable Backpack Brand Day Owl Is Closing

Day Owl’s CEO attributes the closure to uncertainties stemming from tariffs.

Zagwear Launches ZAGX, a Studio for Ultra-Custom Branded Merch

The distributor said the new venture will help brands create breakthrough experiences t...

Allmade Highlights Human Side of Apparel Industry With Annual Honduras Trip

The environmentally focused apparel supplier, which is partnered with Counselor Top 40 ...

S&S Activewear Bets Big on Tech To Help Customers Scale

The supplier is using machine learning, automation and “ZeroTouch” technology to help i...

‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success

The British entrepreneur runs a certified B-Corp supplier that has donated close to 1 m...

S&S Activewear Adds Tools To Help Customers Search for Responsibly Produced Products

The Counselor Top 40 supplier has implemented search filters on its website to make it ...

Gemline Partners With Audio Brand EarFun

The Counselor Top 40 supplier has added a selection of popular wireless audio products ...

Kornit Konnections Presenters Make the Case for Moving to Print on Demand

The annual conference drew more than 550 professionals to discuss the future of apparel...

Gildan Now Sourcing 100% of Cotton Sustainably, According to Report

The Counselor Top 40 supplier recently released its 22nd sustainability report, highlig...

Compass Industries Partners With Rumpl

The supplier will offer blankets and towels from the B Corp-certified retail brand.

Q&A: Shifting Sales From Transactional to Outcome-Based

Sales Consultant Jamie Lorenty shares tips to help promo salespeople shift their mindse...

Fields Manufacturing Launches Recycled Ocean Plastic Line

The supplier has partnered with MBRC the ocean, a nonprofit focused on ocean cleanups a...

Storm Creek Raised $549,000 for Charity in 2025

In its just-released 2025 sustainability report, the supplier also noted that it’s on t...