Print. Promo. Possibilites. – Experience the ASI Show® Pavilion at PRINTING United Expo.

Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

ASI Pavilion Comes to PRINTING United Expo

Held from Sept. 23 to 25 at the Las Vegas Convention Center, the show within a show fea...

Starline Partners With Le Tour de Spice

The Counselor Top 40 supplier will add spice packets and drink mixes from the company t...

‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo

Co-written by Jed Seifert of Stakes Manufacturing, the book provides a road map for how...

BAMKO Partners With veritree for Verified Tree-Planting Initiative

The Counselor Top 40 distributor has committed to planting 12,000 mangrove trees per ye...

The 2026 Gift Guide

What’s your client’s gifting persona? Take our quiz and discover the products that will...

S&S Cut Water & Energy Use in 2025, Report Shows

In its second-annual sustainability report, the Counselor Top 40 supplier noted that it...

Rupt Launches 1-Piece Minimum Custom Cut-&-Sew Apparel

The supplier said the program fills a gap in the marketplace.

Allegra Lisle Acquires PrintSmart Printing

The deal expands the company’s local access to marketing, print and mail solutions, cus...

Koozie Group Expands Partnership With LoudCup

The Counselor Top 40 supplier is now producing LoudCup’s signature tumbler in its Sprin...

Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

The Counselor Top 40 supplier also said it transitioned to products that don’t contain ...

TSC Acquires Kreative Marketing Kompany

The acquisition gives the distributor a foothold in northeast Ohio.

Counselor State of the Industry 2026: Ease Cost Pressures

Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.

Nadel Acquires All Branded Group, Expanding Presence in Australia

The Counselor Top 40 distributor says the acquisition will help give its clients greate...

Trump Administration Imposes New 10% to 12.5% Tariffs

The tariffs on more than 60 trading partners are aimed at eliminating forced labor from...

Counselor 2026 Sustainability Advocate of the Year: Ethix Merch

This distributor fulfills a mission to champion workers’ rights while also safeguarding...

Counselor 2026 Person of the Year: Randy Carr, World Emblem

The CEO has driven success by being a bold leader and a frank voice on how to thrive in...

Koozie Group Adds U Brands to Retail Portfolio

The Counselor Top 40 supplier will be offering four pens from the retail stationery brand.

Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands

A curated assortment of the brand’s hydration and reusable drinkware solutions are part...

Stahls’ Acquires Siser, Adds Heat-Transfer Vinyl Brand to Its Family of Companies

The move will allow the two companies to increase their joint focus on product innovati...

Shirt Lab To Hold Las Vegas Event on Scaling Online Stores

The education and training community for the decorated apparel and promotional products...

Devastating Twin Earthquakes in Venezuela Spur Promo Relief Efforts

Team OnDemand, a nonprofit launched last year by several promotional products firms, is...

Q&A: Why Product-Level Impact Reporting Is Crucial

William Fairley, founder and commercial lead of Zilch, explains why the promotional pro...

PCNA Appoints Josh Militello as CEO

Neil Ringel is retiring after seven years with the company but will remain active as an...

SanMar Completes Acquisition of BELLA+CANVAS

The fashion blanks company will continue to operate as an independent brand and is plan...

PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption

Nearly 200 women attended the conference held in Milwaukee, WI.