Counselor 2025 Product of the Year: Personalized Accessories
Personalized accessories, from stickers to patches to straw toppers, have transformed c...
ASI Orlando 2026: 4 Hard Goods Trends Set To Shape the Year Ahead
On the ASI Orlando show floor, suppliers showed off new products, from sustainable tech...
ASI Orlando 2026: 4 Promo Apparel & Headwear Trends From the Show Floor
From fashion-forward cuts and cozy fabrics to creative decoration, suppliers at ASI Sho...
ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026
As Education Day concluded, flash polling revealed that more than 90% of distributors a...
BEL Promo Adds Alex Moltz as Strategic Sales Manager
Moltz will focus on Miami-based BEL Promo’s top accounts in his new role.
Best in Branding: Cheers to a Year of Fun & Festive Merch
From classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...
PCNA Partners With Libbey Glass
The Counselor Top 40 supplier will now offer a selection of Made in the USA glass barwa...
Top 10 of 2025: Trends, Analysis & Commentary
ASI Media’s readers were especially eager for data this year on everything from promo s...
Magnet Group Honors Top Achievers at National Sales Meeting
The Counselor Top 40 supplier also recognized June Edwards, its director of sales opera...
PCNA Enhances ESP Integration
The Counselor Top 40 supplier’s product listings now include all available color option...
You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
The slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” a...
Retail Market Shifts Its Promo Spend Among Layoffs, Struggles
As retailers try to maximize their spend among tough economic conditions, distributors ...
Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos
Company merch drops leaned into a trendy, vintage aesthetic that had their products loo...
ASI Fort Worth 2025: Seven Top Trends From the Show Floor
From uniquely textured decoration to taking fresh inspiration from retail, here are the...
Custom Ink Survey Finds ‘Gift Gap’ Between Corporate Gifting & Employee Preferences
Custom Ink’s report notes that employees most value personalized and brand-name gifting...
PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
The Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will bot...
Stran Promotional Solutions’ Sales Up 29% in Q3 but It Still Posts Net Loss
The Counselor Top 40 distributor reached sales of nearly $26 million in the third quart...
Promotions Planner: Spread the Love
Start presenting ideas to clients for promo campaigns centered around February observan...
Ohio Promotional Professionals Association Hosts Inaugural Women in Merch Event
The event brought dozens together for a three-day event focused on fostering connection...
Best in Branding: The Brands That Won Halloween & Why It Matters
This special edition of ASI Media’s Best in Branding series breaks down why Halloween h...
The Bright Side: Proforma Sponsors Candy Land-Themed Halloween in the Village Event
The Counselor Top 40 supplier has been the title sponsor of the annual Halloween event ...
Editor’s Picks: Compact Coolers & Lunch Bags
Appeal to commuters, tailgaters and outdoorsy travelers alike with a branded cooler or ...
Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...
Editor’s Picks: Warm Winter Accessories
Take inspiration from the colder months with branded promo accessories suitable for the...
Editor’s Picks: Standout Lanyards
Distribute quality custom lanyards at events, employee onboardings and more to add bran...