The Next 5 Years: How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matter what comes next, here's how promo companie...
The Next 5 Years: Leverage the Power of Choice with Personalization
Promo companies are leaning into extra customization and the power of choice to deliver...
ASI Media’s 2025 Salespeople of the Year
These are the solution-weaving sales all-stars propelling big business in promo.
Counselor State of the Industry 2025: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...
Counselor State of the Industry 2025: Labor
A strong talent pool has eased hiring woes for suppliers seeking salespeople and office...
Editor’s Picks: Bold Wine & Bar Accessories
Restaurants, bars and events can elevate their branding with useful items featuring cus...
Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?
This ASI Research analysis compares their growth to Counselor Top 40 companies and comp...
2025 Counselor Gift Guide
Close the year strong with trendy product picks for top promo end-buyers.
The Shamrock Companies Acquires ProServ Business Services
The move is set to grow Shamrock’s presence in ProServ’s base in Tulsa, OK, and the Sou...
iPROMOTEu Recognizes Women in Promo at Annual Networking Event
The Counselor Top 40 distributor’s “A Woman’s View” initiative has celebrated women in ...
ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships
Katie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift t...
ASI Orlando 2026: Demystifying AI To Win Clients & Stand Out as a Distributor
Sterling McKinley of Clarity AI Solutions, shared concrete ways that using AI can give ...
Editor’s Picks: Premium Polos & Golf Accessories
The golf category holds a vast array of promo opportunity, from branded polos to charit...
ASI Orlando 2026: Product Showcase Winners
Attendees at ASI Orlando voted for their favorite fun, fashion-forward – and more – ite...
Koozie Group Sponsors Second Litter of Future Service Dogs
The Counselor Top 40 supplier has continued its support of the nonprofit 4 Paws for Abi...
Editor’s Picks: Personalized Pet Items
Appeal to the millions of pet owners across the country with a promo item for their fur...
Editor’s Picks: Sleek Sustainable Bags
Embrace an eco-friendly approach to one of promo’s largest product categories with thes...
Editor’s Picks: Useful Umbrellas
With ample room for branding and a practical purpose, umbrellas are an ideal promotiona...
Editor’s Picks: Tasteful T-Shirts
These top-searched branded T-shirt options are tried-and-true picks for a classic promo...
Editor’s Picks: Elevated Travel Products
Companies in the travel, hospitality and leisure sectors can gift practical but elegant...
Editor’s Picks: Elevated Business & Executive Bags
Cater to the corporate crowd with quality duffels, briefcases and backpacks built for l...
Editor’s Picks: Stylish Sweaters & Vests
Help promo end-users keep warm this winter with a thoughtful branded sweater or vest.
Editor’s Picks: Practical Power Banks & Chargers
Meet an important need for end-users on the go with branded tech accessories to charge ...
Editor’s Picks: Sustainable Writing Instruments
Having eco-friendly pen options to offer clients is a smart move as sustainability grow...
Editor’s Picks: Creative Light-Up Products
Keep your clients’ branding and messaging in the spotlight with light-up promo items.