Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...
Promotions Planner: A Fresh Start
Start presenting ideas to clients for promo campaigns centered around January observances.
Hit Promo Hosts First CSR & Compliance Supplier Summit in China
The goal for the Counselor Top 40 supplier was to engage its manufacturing partners and...
Editor’s Picks: Brilliant Booth & Display Products
Ensure event branding or signage stands out with quality, vibrantly printed booth and d...
Editor’s Picks: Comforting Coffee & Travel Mugs
A quality coffee mug will ensure your client’s brand is one of the first things consume...
Editor’s Picks: Celebratory Awards & Plaques
Recognize donors, high achievers, work anniversaries and more with these popular custom...
Editor’s Picks: Motivating Corporate Gifts & Incentives
Prime corporate-gifting season is here, so make your holiday promotions stand out with ...
Editor’s Picks: Tasty Food & Beverage Gifts
Show off client branding – and appeal to recipients’ taste buds – with a fun food kit.
Sourcing City Welcomes Back Alistair Mylchreest as Strategy Director
Mylchreest formerly served as managing director for the U.K. promo market leader, one o...
Gemline Partners With Retail Brands RIGWA & Native Union
The announcement adds food storage and tech accessories to the Gemline product lineup i...
5 Ideas for Using NYFW Trends in a Promo Campaign
Appeal to fashion-forward end-buyers with these suggestions from the hottest show of th...
PCNA Adds Lee Kemp as Senior VP of Customer Success & Transformation
Kemp will focus on strategic initiatives to improve the overall sales experience for th...
The Bright Side: Logomark-Sponsored Service Dog Graduates Training Through Shelter to Soldier
After persevering through injuries, lab mix Bella was paired with U.S. Navy veteran Sha...
Gemline Partners With Bag Brand Timbuk2
The Counselor Top 40 supplier will offer the City Compass Collection in Timbuk2’s first...
5 Charts That Show How the Economy Is Impacting Promo
From price increases to the labor market to consumer sentiment, here’s how the promo in...
Arch Promo Partners With Yukon Outfitters for Outdoor Lifestyle Products
The supplier will offer a selection of Yukon coolers, drinkware and other items through...
10 Promo Pros Reveal How They’re Using AI & Automation
With so much talk of “automating this” and “using AI to do that,” a collection of brand...
Zagwear Hires John Flath as VP of Sales & Marketing
Flath joins the New York-based distributor with more than a decade of experience at Cou...
Gemline Partners With Yankee Candle, Adds Mini Igloo Playmate Cooler to Catalog
The additions are meant to strengthen the Counselor Top 40 supplier’s Made-in-USA produ...
Garyline To Integrate Under Koozie Group Name Starting January 2026
Products from Counselor Top 40 supplier Garyline will be offered as a sub-brand through...
Mark Gammon Joins PCNA as VP of National Accounts & Buying Groups
The former Cap America CEO will now lead the national account and buying group teams wi...
2025 Counselor Gift Guide
Close the year strong with trendy product picks for top promo end-buyers.
BDA Acquires Harper + Scott
The move, one of the highest-profile promo acquisitions of 2025, is set to enhance Coun...
Promotions Planner: Holidays Beyond the Holidays
Start presenting ideas to clients for promotional campaigns centered around December ob...
Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More
From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...