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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Four Fun College Football Branded Merchandise Trends

Promotional products distributors can capitalize by selling similar styles to a variety...

3 Common Content Marketing Mistakes To Avoid

Cool tech and tips for those moving at the speed of megabits.

AIM Smarter Hosts Inaugural Peer2Peer Event

AIM Smarter LLC, a promotional products distributor network, recently hosted its...

Court Battle Imminent For Apparel Decorator In Alleged Discrimination, Religious Freedom Case

Hands On Originals is scheduled to appear before the Kentucky Supreme Court on Friday.

Alphabroder Re-Launches North End Brand

New apparel technology and fashion-forward styling features in the collection, the Top ...

Taco Bell Goes Back To School with New Merch Line

It’s the latest thematic branded merchandise collection from the fast-food chain.

How To Target A Prominent University

An inside look at how distributors’ sales & projects come together.

Fastest-Growing Promo Supplier, 2019: iClick

This Top 40 tech supplier is intensely devoted to earning and keeping its distributor c...

Obituary: Rod Williamson

Industry colleagues remembered the veteran multi-line rep for his zest for life, love f...

Trump Import Tariff Delay Isn’t A Real Reprieve For Promo

Many items that promo products firms import and sell will still be subject to a new tar...

Promo Products Companies Featured On 2019 Inc. 5000

The Inc. list is an annual ranking of the fastest-growing private companies in the U.S.

Trump To Put 10% Tariffs On $300 Billion More In Chinese Imports

The move has potential to trigger price increases on a broad spectrum of promotional pr...

Origaudio Celebrating 10-Year Anniversary with $10K Product Giveaway

Distributor customers can enter to win the freebies through Aug. 21st.

Hong Kong Unrest Causing Trade Show Concern For Promo Pros

Some industry executives are reconsidering trips to trade shows hosted in Hong Kong dur...

Promo Distributors Increase Sales 4.9% in Q2 2019

The Counselor Confidence Index, however, hit a near two-year low amid mounting concerns...

And the Most Memorable Product Mascot Is….?

Crestline Custom Promotional Products conducted a study to determine the product/brand ...

New ‘SwagCycle’ Startup Recycles Or Donates Unwanted Branded Merchandise

The sustainability initiative comes from Grossman Marketing Group, a $35 million promo ...

Cimpress CEO Says Fiscal 2019 'Turbulent and Challenging' Despite Sales, Earnings Gains

Robert Keane said the Top 40 firm underperformed in what was a disappointing year.

Proforma Pro Wins $6 Million VR Training Contract with Nuclear Power Provider

The virtual reality training is a departure from Proforma’s traditional print and promo...

Geiger ‘Galleria’ Draws Hundreds of Attendees

The Galleria is a professional education conference and trade show the Top 40 firm host...

Sony Makes Bigger Push Into Music Merch

A just-announced acquisition heralds the intensifying emphasis mega music entertainment...

SOI 2019: Forecast For The Promo Products Industry

A look at how technology and trends will shake up the market in the years ahead.

SOI 2019: Effects Of U.S.-China Trade War On The Promo Products Industry

The trade war between the U.S. and China has proven increasingly problematic for promo ...

Sales Decline & A Net Loss For InnerWorkings In First Half of 2019

Still, the Top 40 firm says that revenue for the whole year should increase 3% to 5%.

‘Nebraska. Honestly, It’s Not For Everyone’ Merch Has Arrived

The reverse psychology-style, tourism marketing campaign’s clever slogan now features o...