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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Moment Merch Takes Center Court in NBA, China/Hong Kong Controversy

When it comes to hot button political and social issues, everyone from presidential...

Gildan Predicts 2019 Sales Decline as Weak Demand Derails Q3

Some analysts see the performance as representative of economic headwinds that could hi...

AIA’s Sales up 30% as Firm Moves to New Headquarters

The Top 40 promo distributor said revenue is $144 million through the year’s first thre...

Alphabroder Suffers Ransomware Attack

The promo products industry’s largest supplier said it was hit by SODINOKIBI malware.

Report: Staples Promo Products to Sell Through Essendant

The office supplies wholesaler was recently acquired by Staples Inc., Staples Promo’s p...

YouTube Debuts ‘Merch Shelf’ for Music Artists

The shelf appears just below videos and, with one click, lets fans purchase branded gea...

HALO Hires Top HR Executive

Sean Radford was most recently a senior vice president at CNA Insurance.

Band Sells Personalized Merch Based on Spotify Streaming

The interesting case study occurs at the crossroads of music, technology and promotiona...

Promo Distributors’ Sales Rise 4.3% in Q3 2019

The Counselor Confidence Index, however, dropped to its lowest level in six years.

Downbeat Note Sounds as U.S. China Trade Deal Talks Resume

Still, leaders in the promo products industry are hoping for a deal or a truce that wou...

How to Deal With Complaints & Criticisms on Social Media

You can't respond to complaints if you don't know they exist. Appointed personnel...

Private Equity Firm Recapitalizes SnugZ USA

The Top 40 supplier says the investment will help drive innovation and growth.

Billboard Launches First-Ever Merch Store

It’s part of a growing trend among publishing brands that promo products professionals ...

Links Unlimited Partners With Theragun

Links Unlimited will be the brand’s preferred supplier for corporate channel sales.

Les Dorfman Joins iPROMOTEu to Power Recruitment

The long-time promo pro is now a senior vice president at the Top 40 distributorship.

Baltimore Backtracks on Plastic Bag Ban

The move, if ultimately approved, diminishes a niche sales opportunity for promo distri...

Chameleon Like Launches Custom Packaging, Gift Box Line

The promo supplier’s new service is an outgrowth of an acquisition.

Bella+Canvas to Sell Retail Via Ecommerce

Previously, the fashion-forward apparel brand only sold wholesale.

No. 1: Quality Logo Products, Best Places To Work 2019

The Aurora, IL-based distributorship ranks first on Counselor’s 2019 “Best Places To Wo...

Genumark Acquires Rightsleeve

Top 40 distributor Genumark (asi/204588), the largest Canadian-owned promotional...

Boxercraft Gives Scholarship to Teen Who Beat Cancer

The $3,000 award honors a former executive at the apparel supplier who passed away from...

Delta Apparel’s Annual Sales Up 8%

The Top 40 promo supplier released preliminary financial results this week. Full result...

Charles River Gains Additional Facility Space

The Top 40 supplier says the extra square footage will help support sales growth and ch...

Trend Lessons From New Fresh Prince Collection

Actor Will Smith’s limited-edition line, Bel-Air Athletics, is filled with retro-inspir...

Proforma Hosts 'Energize Summit'

The event brings together Proforma owners and supplier partners for focused strategizing.