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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

HanesBrands Activewear Sales Have Slipped in 2022

The activewear segment includes business within the promotional products/decorated appa...

Power 50 2022: No. 11 Kevin Lyons-Tarr & Suzanne Worwood, 4imprint

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 12 Jim Shannon, S&S Activewear

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 18 Jake Himelstein, BAMKO

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Geiger Hires New VP of Marketing

The family-owned Top 40 distributor has appointed Stephanie Whitman to the leadership p...

Power 50 2022: No. 29 David Klatt & Melissa Ralston, Koozie Group

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Toddy Gear Now Makes Screen Cleaners From Recycled Polyester

The supplier reports that some of its best-selling products feature a thin microfiber p...

Geiger Acquires UK-Based Distributor Brandam

The purchase continues the Top 40 distributor’s international expansion strategy, which...

Cintas Debuts ESG Brand Identity

The Top 40 distributor aims to raise awareness about its environmental protection and c...

Stran’s Sales Up 50% in 2022, But Firm Experienced Net Loss

The publicly traded Top 40 distributor recorded sales of more than $40 million through ...

Power 50 2022: No. 45 Andy Shape, Stran & Company

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

MV Sport/The Game Operational Again After Cyberattack

The supplier says “all is well” now after sustaining a breach that disabled its phone a...

BAMKO’s Q3 Sales Topped $86 Million

It was the second straight quarter in which the Top 40 distributor increased year-over-...

Obituary: Geraldine Whitesel Rodin, Rodin Industries

Rodin and her husband were pioneers in the promo products industry, having founded, own...

Out $100K: Scam Attempts Aimed at the Industry Continue

Sophisticated fraudsters continue to try to trick firms into providing products they do...

Rail Strike Start Date Pushed to December

The postponement allows more time for contract negotiations aimed at avoiding a supply ...

4imprint: ‘We’ll Reach About $1.1 Billion in Revenue This Year’

In a just-issued trading update, the Top 40 promo products distributorship also said be...

Gildan’s Revenue for 2022 Rises 18% Through October

Sales to the promo market have been a key catalyst for the topline gain, though rising ...

NC Custom Debuts New Fresh Beginnings Holiday Line, Gourmet Cookies

The offerings come after the Top 40 supplier acquired the food gift brand when it was o...

Edwards Garment Promotes Brett Garran to VP of Sales

Garran has played a key role in driving growth at the Top 40 supplier since joining the...

Obituary: Sheila Ware, Pro Towels

Co-workers remember Ware as someone who “brought pure joy” to the workplace throughout ...

Ariel Premium Supply Donates Nearly $25K to Environmental Nonprofits

The Top 40 supplier is giving $1 from every distributor order to help protect rainfores...

Maine’s New PFAS Reporting Regulations to Affect Promo

The requirements take effect in January. A ban on products with intentionally added PFA...

iPromo Debuts EcoCloud Service for Recycling, Reusing or Donating Branded Merch

The distributor handles the logistics of giving a second life to purchased promo produc...

Phillies Fans Set a Merch-Buying Record After Reaching World Series

The club’s rabid fan base purchased team-branded pennant-clinching/World Series gear at...