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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

SnugZ USA Names New Chief Financial Officer

Shelly Allred is new to promo, but not to financial leadership.

The Bright Side: Snoopy-Themed Red Cross Merch Helping to Save Lives

An American Red Cross executive tells ASI Media that blood donation appointments increa...

Obituary: David Lage, Quick Point

Inventive, entrepreneurial and widely liked and respected in the industry, the former p...

Postal Service Proposes Another Round of Price Increases

Average hikes on first-class mail, package services and marketing mail – which can incl...

Distributor Says He Was Targeted With 13 IP Relay Fraud Attempts in Three Days

The scam, which has been around for about 20 years, centers on fraudsters exploiting an...

Stat Spotlight: The U.S. Employment Picture

Broader trends in hiring and layoffs – and expectations of what may lie ahead for both ...

3 Unexpected Merch Trends From the Masters To Capitalize On

Take inspiration from the golf world’s premier tournament branded-merchandise collectio...

Phase 3 Marketing & Communications Acquires Technology Media Group

Executives said the acquisition will strengthen Phase 3’s fabrication, embroidery and b...

Big Markets 2023: Healthcare

Merch-driven retention initiatives power promo’s second-biggest market.

Obituary: Phyllis A. Hohenwald, Spartan Promotional Group

Hohenwald co-founded the Minnesota distributorship with her husband in 1966 and won a l...

Goldstar Launches New Global Web Domain: SimplyGoldstar.com

The new online home includes a content platform that features trends, product education...

Stran & Co. Names David Browner CFO

Browner has been with the Top 40 distributor for more than a decade and was previously ...

Alphabroder Launches ‘One-Stop-Solution’ Website With Apparel & Hard Goods

The technology-bolstered alphabroder.com streamlines the order process and offers distr...

New Phishing Scam Targets Gmail Users

Ah, the internet. It's given us so much. Fingertip access to unfathomably deep...

The Rolling Stones’ Lips-and-Tongue Logo at Center of Merch-Related Lawsuit

Arguments and ultimately outcomes in trademark and copyright cases related to graphics ...

Apparel Decorator Adds AI Text-to-Image Generator to Online Design Tool

BlueCotton said the offering enhances and further simplifies web-based graphic creation...

Cintas Reports Fiscal Q3 Sales, Earnings Increase

The Top 40 distributor is also forecasting sales growth of between 11% and 12% for its ...

Stran Reports Full-Year Revenue Increase, Record Quarterly Sales

The publicly traded Top 40 distributor sustained a loss on the year in 2022, but had a ...

BPMA Wins Debate on Promo-Related Motion at UK’s House of Commons

Carey Trevill, CEO of the British Promotional Merchandise Association, led the successf...

Promo Pros Offer Aid, Deal With Fallout Following Deadly Tornadoes

The twisters affected parts of the South, with communities in Mississippi the hardest h...

Friendly Reminder To Promo Pros: What You Do Matters

It can be easy to forget, but a springtime example from the world of youth baseball hig...

Proforma Hosts Million Dollar Club Celebration

The event recognized distributor owner-affiliates of the Top 40 firm that produced more...

Outdoor Cap’s JUNK Brands Names New President

Craig Mahan is now in the leadership role at the company that’s part of the Top 40 supp...

FLA Reaccredits SanMar’s Social Compliance Program

The accreditation means the industry’s largest supplier is committed to advancing bette...

Parent Firm of Facilisgroup, Brand Addition Increases Annual Sales 16%

Facilisgroup’s revenue rose 31%, while distributor Brand Addition’s global business inc...