Obituary: Harold Bauer, Emporium Leather Co. Inc./The Royce Collection
The family-owned business he led has become synonymous with high-quality corporate and ...
‘I’m Just Me’: Women Owners Share Their Stories
In honor of Women’s History Month, leaders of small companies in promo discuss the chal...
7 Ways To Set Social Media Marketing KPIs
Your social presence shouldn’t be an afterthought. Here’s how to track performance to h...
Fall in Love With ‘Rom-Com Core’
The nostalgic style that evokes leading characters from early 2000s flicks is gaining i...
The Bright Side: PromoShop Celebrates 25 Years
The Top 40 distributor started in an oversized space in Los Angeles; now, it has office...
As Inflation Cools in Canada, Industry Companies Contend With Ongoing Challenges
Staffing and price uncertainty are putting companies to the test, even as end-buyer dem...
6 Competitive Intelligence Tactics
Doing research on your competition – when done legally and ethically – is an essential ...
ePromos Promotional Products Celebrates 25 Years
The Top 40 distributor recently marked the milestone with a virtual townhall and kitted...
The Bright Side: Stormtech Donates $500,000 Worth of Apparel to Victims of Earthquakes in Turkey
The Top 40 supplier partnered with Reach for Outer Space, a Canadian charity that helps...
BPMA Appoints New Vice Chair, Board Members
The UK/Ireland industry association says the moves will support long-term strategy.
Take a Cue From TikTok Trends
Popular items recently featured on the video platform – as well as comparable options –...
Facilisgroup Hosts Annual Supplier Showcase in Dallas
The event, which welcomed more than 1,100 attendees, was the largest in the company’s h...
Target the ‘Mocktail’ Market in Canada
Nonalcoholic beverages have seen booming demand among Canadians recently. Here’s how to...
Industry Leaders Reflect on International Women’s Day
Women from around the world share their insights on the observance, their professional ...
Regional Associations Host ‘Promos in Paradise’ Show Series
The four East Coast organizations held a week of events that featured exhibits, educati...
8 Tactics for Better Sales Pipeline Management
An organized process has been shown to improve revenue.
Promotions Planner: Summertime Adventures
Start presenting ideas to clients for campaigns centered on June observances.
Take Inspiration From #Balletcore
It’s both chic and comfortable, making it a perfect post-COVID style.
Case Study: Custom Socks Benefit Canadian Youth Charity
Sales of the Toronto supplier’s apparel are donated each year to an organization that s...
‘A Woman’s View’ Honors Industry Achievements
The organization established by Top 40 distributor iPROMOTEu held an awards ceremony in...
PromoStandards Hosts First-Annual Technology Summit
The event in Tampa brought together tech experts from across the industry.
9 Tactics To Enhance Your Sales Presentations
Be sure that your prospecting efforts pay off by making a memorable first impression.
Case Study: Coffee Merch Contributes to Anti-Crime Efforts
The hosts of a true-crime podcast worked with a distributor to launch a virtual storefr...
Make a Splash With the Mermaid Trend
End-buyers looking for a touch of whimsy can hitch a ride on a growing fad among celebr...
6 Ways To Maximize Your Marketing Budget
Take a fresh look at goals and strategies to make sure you’re spending wisely.