See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Joe Haley

  • ASI University Education Director / Product Editor

I spend lots of time with products, finding ways that distributors can sell them to their clients and how those clients can use them in promotions. My twice-weekly Joe Shows are informative and safe for work since the takes with questionable language are omitted.

Joe’s Promo Picks: The Mountains Are Calling

The items featured here are must-haves for outdoor adventures.

Editor’s Picks: Notable Signs & Displays

Suppliers have great options for end-buyers looking to direct people, announce sales an...

Editor’s Picks: Soothing Stress Relievers

Easing tension at home, in the workplace or at school can be aided by a variety of bran...

Editor’s Picks: Perfect Pet Products

Dogs and cats are part of the family, and that’s why companies both in and outside the ...

Joe’s Promo Picks: Out and About

Consider these items for upcoming campaigns targeting travelers – everyone from summer ...

Editor’s Picks: Top-Notch Caps & Hats

They provide protection from the elements and the opportunity to promote a team, club o...

Editor’s Picks: Portable Coffee & Travel Mugs

They come in all shapes, sizes and colors with a variety of features, making them perfe...

Joe’s Promo Picks: Networking Necessities

Companies organizing professional gatherings can have these items on hand for use durin...

Editor’s Picks: Eye-Catching Sports Uniforms

Amateur athletics can be a lucrative market for distributors. Besides hard goods like w...

Editor’s Picks: Drawstring Bags & Fanny Packs

They have wide appeal, including among students, tour groups and runners.

Joe’s Promo Picks: Rewarding Loyal Customers

The fun items shown here would make memorable gifts for brand fans.

Editor’s Picks: Innovative Electronics & Wearable Tech

Think frequent flyers and top sales producers.

Editor’s Picks: Fundamental Polos & Golf Accessories

There are ample opportunities for branded items in the golf market, including clubs, te...

Joe’s Promo Picks: Welcome New Hires

Bundle together unique, functional items that show appreciation to companies’ newest te...

Editor’s Picks: Prominent Banners & Flags

They dot the landscape to announce sales, provide direction and celebrate accomplishments.

Editor’s Picks: Protective Bandannas & Neck Gaiters

These accessories are fast becoming versatile branded items that fit many different nee...

Joe’s Promo Picks: Items for Popular Markets

Check out these useful branded products suitable for sectors including pets, travel and...

Editor’s Picks: Crowd-Pleasing T-Shirts

Whether used in a fundraising campaign, as an event giveaway or to show support for a c...

Editor’s Picks: Practical Tumblers

This ubiquitous branded item is a favorite among organizations in countless industries ...

Joe’s Promo Picks: Entertaining Essentials

Kitchen accessories and games are must-haves for gatherings, which are gaining in momen...

Editor’s Picks: Sophisticated Business & Executive Bags

Today’s road warriors require a bag for hauling important information to and from the o...

Joe’s Promo Picks: Lending a Hand

These convenient branded items make the activities of daily living a little easier.

Editor’s Picks: Distinctive Dog Products

Considering the many players – veterinarians, dog groomers, walkers, dog parks, insuran...

Editor’s Picks: Versatile Gym & Duffel Bags

They’re essential for travelers, fitness club members and athletes of all skill levels.

Editor’s Picks: Colorful Keychains & Keytags

Long a mainstay in the industry, the humble keychain is a necessity for automotive deal...