See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Joe Haley

  • ASI University Education Director / Product Editor

I spend lots of time with products, finding ways that distributors can sell them to their clients and how those clients can use them in promotions. My twice-weekly Joe Shows are informative and safe for work since the takes with questionable language are omitted.

Joe’s Faves: Target the Bars and Breweries Market

From drinkware to employee gifts, the industry has a plethora of options for this growi...

Editor’s Picks: Accessible Automotive Accessories

Whether it’s a trunk organizer, USB charger or smartphone holder, these tools become co...

Joe’s Faves: Get Excited for Sun & Sand

These branded items will remind recipients that warmer days are ahead.

Editor’s Picks: Made in the USA

Data shows that domestically sourced products enjoy high favorability among end-users.

Joe’s Faves: Target the Professional Services Market

Financial advisories and real estate brokerages are well suited for these branded items.

Editor’s Picks: Entertaining Beverage Accessories

They’re useful and feature generous imprinting areas, ensuring positive associations wi...

Editor’s Picks: Pragmatic Multifunctional Pens

They’re practical, versatile, efficient and have wide gift appeal.

Joe’s Faves: Let’s Get Glamping

Luxurious outdoor accommodations became especially trendy after the pandemic and remain...

Editor’s Picks: Winning Athletic & Performance Apparel

These items are ideal for outfitting sports teams, incentivizing new gym members and th...

Editor’s Picks: Beneficial Health & Wellness Products

From fitness accessories to mindfulness tools, these items will empower individuals on ...

Editor’s Picks: Distinct Umbrellas

Providing protection against the elements, they ensure a logo is prominently displayed ...

Joe’s Faves: Unique Finds for the New Year

The items here are sure to make ideal gifts for employees and clients alike.

Editor’s Picks: Effective Flashlights & Tools

They’re invaluable for both outdoor adventures and daily work tasks, boosting brand vis...

Editor’s Picks: Useful Coolers & Lunch Bags

These items keep food and drinks fresh for lunch at the office or outdoor events and pi...

Joe’s Faves: Always Be Prepared

These convenient items make daily activities a little easier.

Editor’s Picks: Restorative Personal Care Items

These products are both practical and salutary, so they’re likely to be used regularly ...

Editor’s Picks: Indispensable Lanyards

They’re essential for displaying credentials at office buildings, conferences, healthca...

Editor’s Picks: Ubiquitous Key Chains & Key Tags

These versatile, cost-effective and indispensable branded items carry a client’s messag...

Joe’s Faves: Incentive-Trip Gifts

Attendees are sure to appreciate these branded tokens of thanks.

Editor’s Picks: Wanderlust-Worthy Travel Products

They’re essential for both seasoned globetrotters and occasional adventurers.

Editor’s Picks: Revitalizing Water Bottles

These reusable daily-use items are a great opportunity for repeated brand impressions.

Joe’s Picks: Kitchen Essentials

These branded pieces take dining and entertaining to the next level.

Editor’s Picks: Esteemed Retail Brands

They’re a powerhouse in promotional campaigns, blending utility and cachet to captivate...

Editor’s Picks: Elegant Awards & Plaques

They help boost employee morale, motivation and productivity, which in turn can assist ...

Editor’s Picks: Brilliant Booth & Display Products

They’re essential for show exhibitors, helping them to stand out in a crowded event space.