State of the Industry: Can Drinkware’s Run of Popularity Continue?
Drinkware sales are higher than they’ve ever been, but have we reached the limit?
Counselor Supplier Entrepreneurs of the Year 2024: Seth Inyang and Vinh Lieu, Elemental Bottles
The co-founders of this upstart drinkware brand have balanced friendship with big ambit...
Editor’s Picks: Fashionable Backpacks
From comfort to functionality, these options have it in the bag.
As a Soon-To-Be College Senior, Here’s Graduation Merch I’d Like to See
Here are three ideas for celebrating the occasion with promo.
To Tote or Not To Tote: Bag Suppliers Weigh in on Trends
From crescent bags to wearable work totes, here’s a look at what’s in the bag (market) ...
Return to the Office With ‘Corp-Core’ Trend
Blazers, button-downs, slacks and more professional pieces are having a fashion moment.
Nation’s Largest Student-Run Music Festival Features Unique Branded Merch
Bolstered by its promotional committee that developed official festival merchandise, No...
Mattel, Professional Women’s Hockey League Take Barbie to the Rink With Merch Collab
From doctor to ballerina and now hockey player, Barbie has found a new niche.
Wrinkle Me This: Are Straws Meant To Prevent Fine Lines the Next Big Thing?
Recently popularized in several viral TikToks, these 7-shaped reusable straws supposedl...
Under Armour Releases Spandex Alternative NEOLAST
As part of its eco-friendly mission to cut spandex usage by 75%, Under Armour now offer...
Editor’s Picks: Unforgettable Keychains & Keytags
They’re handy, functional and sure to make an impression.
Pickleball Pandemonium: Paddle Sport Scores in Promo
Tennis’ friendlier cousin, pickleball has swept the nation as an all-inclusive, all-fun...
Editor’s Picks: Stylish Gym & Duffel Bags
From the gym to the great outdoors, they’ll prove useful and fashionable in any environ...
Pacsun Heads Off to the Races With Formula 1 Merch
The beachy teen retailer looked to the sport – which is exploding in popularity with Ge...
Bring Sustainability to the Table With Eco-Friendly Kitchenware
Items like reusable food storage bags and bamboo cutting boards are trendy and useful.
7-Eleven, Tetris Team Up With Slurpee-Shaped Game Console
To celebrate the 40th anniversary of the classic video game, the convenience chain is r...
Taylor Swift Mania Boosts Apparel Brand’s Sales
After the pop star wore its hat promoting her beau Travis Kelce’s podcast, a Midwest me...
The Farmlink Project Makes Leftovers Cool With Mindful Merch & Trendy Partnerships
The youth-led nonprofit, which redirects farmers’ surpluses to food banks, has worked w...
Distributors Targeting Greek Market Turn to Students for Inspiration
Licensing barriers and inflationary pressure have created sales challenges, but for pro...
New Partnership Works To Advance Circular Fashion
Eastman, a Tennessee-based materials company, will partner with Debrand, which leverage...
Ace Hardware Celebrates Its Centennial With Vintage-Themed Merch
To ring in the anniversary of its 1924 founding, the largest retailer cooperative for h...
What’s Going on With the Science Based Targets Initiative?
SBTi – a group that sets climate-reduction targets followed by many promo firms – walke...
Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch
As Combs kicks off his “Growin’ Up and Getting Old” tour this month, the Grammy-nominat...
Editor’s Picks: Must-Have Pet Products
This booming sector is well-suited for quality branded accessories and toys.
Fanatics & Cactus Jack College Merch Collab Flies Off Rack
The sports outfitter collaborated with rapper Travis Scott’s streetwear brand to develo...