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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

7 Merch Trends From the U.S. Open Swag Collection

Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

Promo's Patriarch: ASI Chairman Norman Cohn

Promo's Patriarch Venerated yet humble, competitive yet kind, ASI...

New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

The collab is helping to hype the upcoming release of Stranger Things’ third season.

Gildan Partners With Live Nation

In a new multi-year partnership announced Thursday, Top 40 supplier Gildan...

Geiger Acquires Winter People Image Marketing

The deal builds on other acquisitions the Top 40 firm has made recently in the U.S. and...

Pride Month Presents Opportunity for Promo Pros

Pride Month is increasingly becoming an opportunity for the promotional products...

China Tariffs Continue to Cause Industry & Economic Uncertainty

Analysts also say that corporate profits could fall, thousands of retail stores could c...

The July 4th Gritty Bobblehead Is Here – And You Need It

The Philadelphia Flyers’ mascot may look like a total nutter, but he’s a marketing and ...

Aegean Apparel Recalls Children’s Robe, Pajama Pants

Officials said the sleepwear doesn’t meet flammability standards.

2019 Hot List: Chelsea van der Meer, Batch

In Chelsea van der Meer's clear-eyed vision, creativity, commerce and community...

2019 Hot List: Kimberly A. Fulford, AIA Corporation

Entrepreneurialism is etched into Kimberly A. Fulford's DNA. Both of her parents were...

2019 Hot List: Carlos Franco, PromoShop

Carlos Franco is a walking manifestation of the American Dream. The affable...

2019 Hot List: Maggie Mason, City Paper Company

Propelled by the quote "growth happens in the uncomfortable zone," Maggie Mason is a...

2019 Hot List: Lucas Guariglia, Rowboat Creative

Lucas Guarigilia has performed on stage to an audience of 6,000. He's also...

2019 Hot List: Ankur Sinha, BAMKO

Ankur Sinha is the ace up BAMKO's (asi/131431) sleeve. Hot List: Read More...

2019 Hot List: Ali Rizvi, Promotional Drives

Ali Rizvi and the team of tech experts he leads at Toronto-based Promotional Drives...

HanesBrands Hires New Sales Leaders

Both Jim Dunne and Tim Gibson have ample industry experience.

Gildan Recalls Children’s Sleepwear Over Burn Risk

Top 40 supplier Gildan (asi/56842), in conjunction with the Consumer Product Safety...

U.S. Consumer Confidence Increases In May

The rise in sentiment suggests consumers felt the American economy is continuing to do ...

Promo Prices Poised to Rise Amid Heightened Tariffs

Many industry firms feel tariffs could hurt the general economy and cut into promo’s sa...

Earnings Loss But Increased Sales For AI Mastermind’s Parent Firm

Altitude Group says AI Mastermind is now the core focus of its growth strategy.

Potential New Instagram Feature Could Benefit Marketers

A savvy tech pro has discovered that Instagram is working on a new feature that would...

GeigerBTC Makes Another Acquisition in the United Kingdom

GeigerBTC is the U.K. subsidiary of Top 40 firm Geiger (asi/202900).

Disney Debuts New Rainbow Merch Collection To Support Pride Month

Part of the proceeds of sales from the branded merchandise will benefit an LGBTQ nonpro...

How to Improve Your Landing Page Conversion Rate

Use these 10 strategies to turn website visitors into buyers.