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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

SOI 2019: Effects Of U.S.-China Trade War On The Promo Products Industry

The trade war between the U.S. and China has proven increasingly problematic for promo ...

Sales Decline & A Net Loss For InnerWorkings In First Half of 2019

Still, the Top 40 firm says that revenue for the whole year should increase 3% to 5%.

‘Nebraska. Honestly, It’s Not For Everyone’ Merch Has Arrived

The reverse psychology-style, tourism marketing campaign’s clever slogan now features o...

The Partnering Group Names Executive Director

The promo products buying group has more than $100 million in spending power.

Cleveland Company’s T-Shirts Clown Colin Cowherd Over Baker Mayfield Criticism

Fresh Brewed Tees’ screen-printed T-shirts are among the first great examples of ‘momen...

Geiger Wins Gold Level LEED Certification

The environmentally-focused award recognizes that the Top 40 firm’s renovated headquart...

Atlanta Could Ban Single-Use Plastic Bags At Airport, City Buildings

The prohibitions could spell opportunity for promo products pros.

InnerWorkings Acquires Madden Communications

The deal expands InnerWorkings’ reach in the adult beverage vertical, leading to contra...

Chocolate Inn/Lanco Launch Apparel Decorating Service

The Top 40 firm says the new venture provides vivid multi-colored screen printing, high...

U.S. & China Trade Talks End Without A Deal

An agreement doesn’t appear to be in sight, meaning the promo products industry must co...

BIC Graphic Partners With Cap America

The partnership marks a continued push by BIC (asi/40480) – a Top 40 supplier -- into ...

HanesBrands Half-Year Sales & Earnings Increase

Strong growth in Champion brand sales helped drive the gains.

4imprint’s Half-Year Sales Up 16%

Profit jumped 22%, though revenue in the U.K./Ireland segment slumped.

Half-Year Sales Up But Earnings Fall For Gildan

The Top 40 supplier is projecting diluted earnings per share for 2019 to be between $1....

BAMKO Increases Sales Nearly 25% In Q2

Nonetheless, the Top 40 distributor’s parent firm reported lower year-over-year earning...

Q3 Performance Lifts Delta Apparel’s Year From Losses To Earnings

After losses in its first two quarters, the Top 40 firm’s third quarter performance rai...

How to Bolster Social Marketing with Video

In this Q&A with ASI experts, learn how to take advantage of a powerful tool

Proforma Hosts First Ever Technology User Conference

The Top 40 firm’s new $12 million business management platform and best technology prac...

Boxercraft Names Dan Robinette VP of Wholesale Division

Robinette was most recently in sales leadership roles at BDA and Summit Group.

Sources: U.S., China Negotiators To Meet Face-to-Face

The talks will center on forging a new trade deal – potentially good news for the promo...

U.S. Businesses Can Now Sell On Alibaba

The newly opened online global sales channel presents potential opportunity – and threa...

Private Equity Firm Buys Xindao

Xindao is a large European-based promotional products supplier with a global reach that...

Amazon Reports $2.62 Billion In Q2 Net Income

While top line sales were up too, earnings nonetheless fell short of predictions.

3M’s Sales & Earnings Decline In Q2

The parent firm of Top 40 supplier 3M/Promotional Markets has downgraded its earnings f...

Proforma’s Annual Convention Draws Record Attendance

Top 40 promotional products distributor Proforma (asi/300094) says it has generated...