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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Gemline Partners With Corkcicle

The Top 40 supplier is now carrying fashion-forward offerings from the drinkware brand.

Leed’s Now Offering Skullcandy Headphones, Earbuds

Skullcandy is a popular lifestyle brand inspired by music and board sports.

AIM Smarter Rebrands With New Logo & Website

The promo distributor network also announced a new alliance with the Advertising Specia...

Trump Plans to Sign ‘Phase One’ Deal With China

The deal will include a scale down of some import tariffs that have impacted the promo ...

Obituary: Joseph Segel, Founder of ASI

Joseph Segel was only 13 years old when he founded his first business - a small...

FedEx, UPS Raise Rates, Expand Package Surcharge

Some promo products executives fear the changes could take a bite out of profits.

The Rise of S&S Activewear

In a decade, S&S Activewear has grown from successful regional supplier to nationwide a...

AIA’s Clay Hall Promoted to VP of Owner Success

It's another new year, and another promotion for Clay Hall. The promo products...

President Trump Announces ‘Phase One’ Trade Deal, Tariff Rollback

The scaledown on levies is likely to include some promo industry staples, such as T-shi...

How To Generate Better Blog Ideas

A good blog can improve your ranking in internet searches related to your business,...

Hit Promo Now Selling Sunburn Alert Body-Stickers

The brandable stickers alert wearers when it’s time to reapply sunblock.

Proforma Employees Donate to Charities

Employees at Top 40 distributor Proforma's (asi/300094) Worldwide Support Center...

Promo Case Study: Super Bowl Success

The inside story of how a Florida promo distributor has executed six figures worth of p...

Presidential Candidates Sell Branded Holiday Merch

The phenomenon heralds more opportunity for promo products pros.

S&S Activewear Acquires Technosport Canada

S&S is promo’s third largest supplier. This deal marks its third acquisition since 2010.

HPG Promotes Alex Morin To VP Role

He’ll be vice president of sales for HPG firms Origaudio, Handstands and Debco.

New Tariff Deadline Could Be Delayed

The U.S. currently plans to impose more tariffs on China on Sunday, but the Trump admin...

Bullied Boy’s Tennessee Tee Raises Nearly $1M

The University of Tennessee-Knoxville printed the child’s homemade design on T-shirts t...

Branded Tote at Impeachment Hearing Goes Viral

A branded grocery tote has gone viral, providing a rare moment of levity at...

7 Ways To Fill Your Sales Pipeline

Pump it up with these strategies. 

U.S./China Tariff Rollbacks Could Be Imminent

The U.S./China trade war has continued its pattern of wide vacillation, shifting from r...

Michigan Cannabis Market May Hold Promo Potential

Recreational marijuana sales just started in Michigan and will soon follow in Illinois....

Rodd Steuart Named COO of HUB Promotional Group

Steuart was most recently CEO of HandStands, an HPG company.

2020: Predictions for the Promo Industry

Challenges, opportunities and trends – industry leaders put on their prognostication ca...

4imprint Donates Notebooks After School Shooting

Oshkosh West High School is near the Top 40 firm’s North American headquarters.