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Strategy

Pope Promos Take Over Philly

As Pope Francis makes his way from New York to Philadelphia tonight, the City of Brotherly Love is already abuzz with Pope-mania. The streets are filled with visitors, and vendors selling promotional items are at the ready to capitalize. From Pope bobbleheads and umbrellas and t-shirts to Pope cardboard cutouts, drinkware, and magnets, there are a bevy of creative items on display.

ASI Creative Director Jake Krolick hit the streets today with cameras in hand to document the action and to see which promo products visitors and locals like the best. Check out the video and pictures below.