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Strategy

Pop! Promos Opens New Location; Converts Warehouse to “Club Pop! Promos”

The young team at Pop! Promos (asi/45657) always bring fun to their work and to the industry, and celebrating the opening of their new Philadelphia office was no different. Giving new meaning to the phrase “movers and shakers,” over 200 family and friends attended the party – which featured food from local vendors, an open bar and live music, and made the new warehouse office seem more like a nightclub – with co-founder and CEO Erin Reilly dubbing the venue “Club Pop! Promos.”

“We’re so grateful to be surrounded by an awesome group of people tonight,” Reilly says. “We would be lost without you guys.”

After its conception in a University of Southern California dorm in 2011, Pop! Promos has experienced major growth. No longer working out of the Philadelphia house of Reilly and Sterling Wilson, the company’s president and co-founder, the new space reflects what Pop! Promos is selling: fun promotional products with some personality.

The office was repurposed from what Reilly calls a “defunct, old, kind of disgusting gym.” The white walls of the cubicles are lined with bright green fake grass, and Reilly’s desk has a placard that reads: ‘I’m CEO, bitch!’ High ceilings and an open floor plan make the space feel more like a start-up than a product supplier. “Our new headquarters goes to show that the promo products industry is breeding cool, innovative companies,” Wilson says. “Silicon Valley doesn’t get to have all the fun.”

Everyone at the company works even harder than they play, which can be seen in the company’s over 2,000% revenue growth from 2012 to 2015. Named the #1 Fastest Growing Company in Philadelphia by Philadelphia100, there’s a lot to look forward to. Even still, Wilson feels like Pop! Promos isn’t growing fast enough. For him, one of the main goals is to “establish Pop! Promos as the go-to industry supplier for Pantone-matched products.”

No matter what the future brings, Pop! Promos is ready. “We are in for one hell of a ride,” Reilly says.