Strategy January 18, 2016
Stylish Outerwear Looks
According to ASI’s Ad Impressions Study, more than 85% of U.S. consumers remember the name of the advertiser that gave them outerwear – making this a key product category for distributors. Here are some top outerwear items that are both fashionable and functional for 2016.
Women's Kerrine Thermolite Quilted Jacket features soft fabric and lightweight warmth for look-good, feel-good performance. Think technology companies and engineering firms. Storm Creek, asi/89879, 866-998-2563. (1-1)
FlexFit Bucket Hat will appeal to college audiences, DJs, anglers, garden centers and more. From Big Head Caps, asi/40522, 888-244-4323. (1-4)
Women’s cotton spandex capri pant has the “athleisure” look yoga studios desire. From Atlantic Coast Cotton, asi/37355, 800-262-5660. (1-5)
Wearers of this knitted stadium scarf will keep warm and show team pride during brisk fall and winter games. An ideal item for youth soccer clubs. From BamBams, asi/38228, 866-841-2070. (1-7)
The Gravenhurst insulated jacket is breathable, waterproof and filled with style features that urban professionals will dig. From Trimark, asi/92121, 800-860-1555. (1-8)
Brandable metal aviators are a cool promotional item for fraternities, tech companies and musical groups. From Eyevertising, asi/57371, 305-364-5805. (1-9)
Three-piece fleece set includes gloves, scarf and cap. Pitch to winter resorts. From Norwood by BIC Graphic, asi/74400, 877-667-9663. (1-12)