The ASI Ad Impressions Study was first launched in 2006 by ASI’s research team to give our members powerful data that proves what we already know – that ADVERTISING SPECIALTIES are one of the most high-impact, cost-effective advertising mediums around.

According to the 2016 study, the average promotional product is kept for about eight months. Some products, such as umbrellas, can stay around for over a year, while others, especially health and safety products and writing instruments, last for about six months.

To read the entire 2016 Global Advertising Specialties Impressions Study, click here.