Appearing on one of the most popular shows on cable television has been highly beneficial for Lizzz Kritzer’s business.

The owner of New York-based distributor Kritzer Marketing (asi/245947) was recently featured on Bravo’s hit series Below Deck Mediterranean, a reality TV show about a crew that works on a charter yacht cruising the Amalfi Coast of Italy. Kritzer and her friends from the Hamptons began their trip in Naples, sailing for three days while stopping to water ski, visit Procida and Ischia, sip champagne and feast like queens. A fellow boater, Kritzer was invited by Captain Sandy Yawns, whom she befriended before the show existed.

“It’s the real deal in that it’s a magnificent yacht in a spectacular location,” Kritzer told Counselor. “You pay a heavily discounted rate for the holiday of your dreams. The tradeoff is they get to film you. It was a super interesting experience having never been followed around by cameras before and mic’ed up at all times, except when you’re in your cabin.”

Since the episode “Take This Job and Stew It” originally aired on August 7, Kritzer has had customers from all over the world inquire about the show, asking if it was really her on the yacht. The appearance has also strum up new business opportunities as her Linked In requests have been piling up. “Most of my customers have never met me,” she said. “I’m just a vendor, somebody who gets the job done. Professionally, this appearance has been terrific for me.”

The Connecticut native studied political science at Georgetown University before dropping out to pursue a career as a club disc jockey. Always in love with radio, Kritzer capitalized on the explosion of disco, playing records at the Georgetown Pub even though freshmen weren’t allowed to work there. She followed her passion to New York City, where she ended up working at ad specialties agency National Standard Group.

“I was hired as a Girl Friday,” Kritzer said. “Back then, it was somebody who makes coffee, answers phones, runs errands, those types of things. After a week, they put me in sales.”

Struggling with cold-calling, Kritzer wasn’t making any money and wanted to quit. However, her father encouraged her to stick it out for three months. Kritzer says a day before the three months were up, she got her first sale. Thus, began a 15-year career, in which she’d go on to become the head salesperson at the company.

National Standard Group was sold in 1993, and about a week later, Kritzer started her own ad specialties firm. “I will sell promotional products until the day I die,” she said. “It’s interesting how this industry has changed since the ‘80s, when we’d file catalogs of every single supplier and have to Fedex artwork. My life changed the day they invented the computer. It’s also interesting how the industry has evolved, yet people like me are still here and thriving.”

Kritzer Marketing has five sales people and two staff members, working with clients ranging from mom-and-pop shops to the U.S. government. While her team’s adaptability has been crucial to its success, Kritzer definitely appreciates the exposure from Below Deck Mediterranean.

“It’s crazy to see yourself on television,” she said. “Most of the guests do something because at the end of the day, it is reality television. It’s all about the drama. But we didn’t want to be those people. We were very good guests. You control your own destiny.”