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Strategy

Video Q&A: Should My Promo Business Be on TikTok?

Social media expert weighs in on the popular, yet controversial, platform.

Paola Granados knows a thing or two about TikTok. The social media lead at Ontario, CA-based distributor AnyPromo (asi/117065) has created over 400 videos in less than two years, and has cultivated a robust and engaged audience, with some of her content reaching well over a million views.

Paula GranadosPaola Granados
Social Media Lead at AnyPromo

But Granados knows that TikTok, a network unlike any other social media platform, isn’t for everyone in the promo industry.

In this video Q&A, ASI’s Digital Content Director and host of The Social Angle podcast, Vinnie Driscoll, asks Granados to weigh in on topics such as the benefits of being on TikTok, content you should be posting, time investments and whether the platform, which has been under pressure amid concerns over the handling over users’ data, could be banned.

Q:

Why should my promo business be on TikTok?


Q:

Does it matter if my audience is on TikTok?


Q:

What should I be posting on TikTok?


Q:

How much time and effort should I invest in TikTok?


Q:

Should I be concerned about a TikTok ban?


For the complete interview, click below.


Or listen to the episode here.