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Strategy

Video: Avoid Social Media Faux Pas

Wearables Editor-in-Chief Nicole Rollender and Executive Editor Theresa Hegel sat down for a live chat on the biggest social media faux pas businesses are making and how they can be avoided. Among the main offenses are owners who go head-to-head with their haters and brands that commit insensitive, and sometimes downright offensive, "newsjacking." Watch to find out more.