See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Strategy

The Basics of Virtual Reality

Are you VR-challenged? Get the basics right here.

What are the two types of VR?
360-degree VR is a video that allows the viewer to see all around them in what is called a videosphere while remaining stationary. Immersive VR is a virtual space that can be moved around in and interacted with through hand controllers and body movements.

>>Don't miss! Exciting New Reality for Promo Industry

How can VR be viewed?
Through different types of headsets. For 360-degree VR, smartphones are inserted into VR viewers that range up to about $70. Immersive VR usually requires all-in-one headsets that cost hundreds of dollars.

How is VR content made?
360-degree VR can be created using 360-degree cameras (about $200-$500), as well as with apps for Android and iOS. Immersive VR requires a specialized development team – the cost can be in the tens of thousands of dollars or more, depending on the complexity of the content.

Where is VR content available?
Online through videos and apps as well as entertainment options like video games. Events, promotions, museums and more are now increasingly offering VR experiences.