ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

This week’s segment focuses on the South, which has historically been the largest U.S. region for promo sales thanks to superpower sales in Texas and Florida. The healthcare, hospitality and retail sectors are among the region’s largest employers, accounting for nearly a third of the workforce in the Southern states, according to data from the U.S. Census Bureau.

When it comes to their promo purchases, Southern promotional products end-buyers are eager for items that both look and feel good. They reported keeping promo because of its quality and attractiveness more frequently than end-buyers in other regions, ASI Research found.

Click here for a PDF of this infographic.