ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

This week’s segment focuses on the West, where the dominant industries range from tech, healthcare and real estate to agriculture and entertainment. The Western region is home to about 79 million people, as well as more than half of the country’s national parks – so it’s no surprise that more than 80% of Western promotional products end-buyers report that it’s important their promo is environmentally friendly, more than end-buyers in other regions.

ASI Research also found that end-buyers in the West are more impacted by brand names, with 4 in 5 – more than other regions – noting that they’d have a more positive view of an advertiser if given brand-name promotional apparel.

Click here for a PDF of this infographic.