ASI Research has spent the last three months exploring the promo preferences of end-buyers of varying industries, ages, regions and other demographics. End-buyers are, after all, the people distributors work with most closely, making their values and opinions vital to the sales process – but they’re not the final step in the promo supply chain.

It’s ultimately the consumer – the final recipient of the promo items end-buyers purchase – that companies giving out promo need to impress with unique and high-quality branded apparel and hard goods.

Over the next few weeks, ASI will use promotional products consumer data to explore their variety of opinions, starting with what the different generations currently in the workforce want from their branded swag – and they do want different things, according to our latest findings.

Gen Z consumers, for example, are most concerned about high-quality promo that’s both environmentally friendly and socially responsible. Baby boomers, in contrast, are the most likely to want useful promo items that are made in the USA.

What all generations have in common, though, is that the vast majority are more likely to do business with an advertiser after receiving a promotional product they found valuable.

Click here for a PDF of this infographic.