ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on male end-buyers. In ASI’s 2023 Ad Impressions study, the most influential promo products among male consumers were outerwear, performance wear, polo shirts, writing instruments and umbrellas. In our End-Buyer series, ASI Research found that male end-buyers of promotional products are more likely than females to purchase all forms of apparel, tech, electronics and awards.

ASI Research also found that males are more likely than female end-buyers to be satisfied with the ROI they receive on promo and are more likely to recommend promo products to other companies. Men would spend higher on Made-in-USA and sustainable items than women and are more likely to increase their promo spending in 2024.

Click here for a PDF of this infographic.