ASI Research has spent the last few months exploring the promo preferences of end-buyers of varying industries, ages, regions and other demographics.

Now, we’re taking a closer look at consumers: the final recipient of the promo items end-buyers purchase, and ultimately who companies giving out promo want to impress with unique, high-quality branded apparel and hard goods.

This week, our consumer research focuses on the differences between male and female consumers’ promo preferences.

Women are slightly more likely to place importance on attributes like environmentally friendly and socially responsible promo than men are – a potentially important characteristic to consider for clients running female-focused campaigns.

The biggest differences between male and female consumers came from the promo categories each gender gravitates toward. Men, for example, more frequently reported that they would want to receive polos, hats and tech accessories, while women preferred items like drinkware, outerwear and bags.

Click here for a PDF of this infographic.