ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week, we’ll release a new dataset that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on end-buyers in the West, the last of the four regions surveyed throughout the United States.

According to Census data, about 79 million people live in the West, and top industries in the region include agriculture, entertainment and manufacturing.

According to ASI’s 2023 Ad Impressions study, over half of Western consumers would feel more favorable about a promo company if the product was Made in the USA. The Ad Impressions study shows that the five most influential promo products for consumers in the Pacific region are outerwear, performance wear, health and safety, drinkware and T-shirts. ASI’s end-buyer research this year illuminates this data, as Western end-buyers are more likely to pay a premium for environmentally friendly promo than other regions. When purchasing promo, Western end-buyers of promotional products are more likely to purchase tech products and food gifts than other regions.

Click here for a PDF of this infographic.