Both American and European distributors sell promotional products. But in many ways, the similarities end there. This past fall, ASI Research launched a joint study with eppi Magazine, which covers the European promotional products industry. The findings show that U.S. distributors are more concerned with rising costs and less worried about clients developing negative attitudes toward promo. Meanwhile, a much greater number of distributors abroad see regulations as a major issue, and are experiencing far more demand for eco-friendly products. Lastly, while both sets of distributors are using AI in their business, Europeans so far are overall more actively using it.

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