Strategy February 03, 2026
What’s New in Apparel Decorating?
Direct-to-film advancements and automation solutions were front and center at recent industry events.
Key Takeaways
• Direct-to-film (DTF) technology continues to evolve, with manufacturers emphasizing softer hand-feel, improved inks, higher productivity and increased safety features.
• Equipment manufacturers are supporting high-volume production and powderless DTF solutions with new releases.
• Automation and print-on-demand production remain key themes as well.
Advancements in direct-to-film (DTF) technology continue to dominate the apparel decorating space. The industry is fine-tuning DTF printing by focusing on a better hand-feel, improved ink and productivity systems, and even safety.

Epson’s latest launch, the SureColor G9070 is designed for high-volume direct-to-film printing.
Epson’s latest launch, the SureColor G9070, can print two media rolls simultaneously. Paul Morales, product manager, Professional Imaging, Epson Americas, notes the design is ideal for high-volume printing, oversized graphics and large transfer orders. “We’re always developing and working on the next best thing and what we can do to continue to improve,” he explains.
The machine allows for the twin roll capability but can also handle media up to a total of 64 inches wide. Morales adds that it can connect with two separate shaker systems to maximize space and allow decorators to utilize equipment they may already own. To top it off, the inks are OEKO-TEX ECO PASSPORT certified, CPSIA-compliant and nontoxic.
On the topic of DTF printing, powderless has become a growing focus for some manufacturers. Morales notes that Epson doesn’t currently have a powderless solution, however, “Our cooks in the kitchen are always brewing up something new and exciting; [the G9070] is what we have available today, but stay tuned.”
DCC Group is one manufacturer that currently offers a powderless solution. The NeoFlex allows decorators to use either a powderless or traditional powder and shaker solution. “The conversion kit is what makes it powderless,” Thomas Trimingham, director of marketing USA at DCC, explains. He feels this allows for a softer hand that resembles a screen print. “The great thing about this machine is you can flip it back and forth, if you have to or if you want to,” he says.
He adds that the company makes all of its own machines and materials, giving them full control over both the process and outcome. “They can really manage all the variables,” he says. “It’s everything in one integrated system.”
This draws attention to automation, which is the name of the game this year for decorators. Everywhere on the show floor at Impressions Expo in Long Beach, from DTF printers to screen-printing presses, automation solutions that will help decorators stay nimble in today’s tech-driven environment were featured front and center.
Morales says the G9070 can not only run quickly, but doesn’t require babysitting, allowing operators to produce multiple custom transfers while simultaneously working on other projects.
This also reflects the print-on-demand (POD) business model that has reshaped the apparel industry. One big player in the POD game is Stahls’ (asi/88984), which recently released the MerchMaker 15” x 15” heat press via its TXP brand.
Following the path of the original MerchMaker 9” x 12”, the new model delivers the same startup-friendly design with increased platen size to support full-front designs, oversized graphics and higher-volume production.
It also checks that POD box. “The new 15” x 15” MerchMaker is built for decorators who are ready to grow without overextending,” says Josh Ellsworth, chief revenue officer at Stahls’. “It delivers the space and capability needed for larger more profitable graphics while maintaining the simplicity, portability and value that make MerchMaker such a strong starting point for new and expanding businesses.”