Sustainability December 12, 2025
Goldstar Adds Grosche Drinkware, Dock & Bay Towels to Lineup
The Counselor Top 40 supplier said the B Corp certified brands mesh well with its commitment to thoughtful design and sustainable choices.
Key Takeaways
• Counselor Top 40 supplier Goldstar (asi/73295) has added premium sustainable products through new partnerships with B Corp brands Dock & Bay and Grosche, expanding its lineup with recycled quick-dry towels and drinkware that supports global safe-water initiatives.
• The supplier says the collaborations reflect its dedication to thoughtful design and choices.
Counselor Top 40 supplier Goldstar (asi/73295) is expanding its lineup of premium, sustainable products, thanks to partnerships with two B Corp certified brands: Dock & Bay, which makes high-performance, quick-dry towels from recycled materials, and Grosche, a purpose-driven drinkware brand with products that support global access to safe drinking water.
Grosche Alpine stainless-steel bottle (WJW-C) from Goldstar (asi/73295)
“Goldstar is committed to offering products that not only excite customers but also make a statement,” said Heather Smartt, global head at Goldstar and a member of Counselor’s Power 50 list of the most influential people in promo. “By partnering with Dock & Bay and Grosche, we’re providing distributors with exceptional product solutions that reflect our dedication to thoughtful design and choices.”
Launched in 2017 after a memorable appearance on the U.K.’s Dragon’s Den (known as Shark Tank in the U.S.), Dock & Bay has sold more than 3 million products around the world and is recognized for combining performance and style. Its lightweight, sand-free towels are made from 100% post-consumer plastics and dry three times faster than traditional cotton. Each towel folds into a compact drawstring pouch. The towels are available in a variety of vibrant colorways.
Grosche’s high-end drinkware products support the brand’s Safe Water Project – funding BioSand water filtration systems that deliver more than 50 days of safe drinking water to communities in need. Goldstar’s collection of Grosche products includes tumblers, bottles, mugs and an espresso maker, each offering multiple decoration methods suitable for corporate gifting and brand promotions.
Goldstar ranks 40th on Counselor’s most recent list of the top suppliers in the industry, with 2024 North American promotional products revenue of $46.5 million.
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