ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

This week’s research focuses on female end-buyers. Despite making up just about half of the population and workforce, women are expected to control about 75% of discretionary spending worldwide within the next five years – including promotional products, making their promo preferences especially important to consider when pitching.

Case in point: More than 80% of female promotional products end-buyers have used an e-commerce site like Custom Ink or 4imprint to order promo items themselves at least once, more often than nearly every other end-buyer segment surveyed by ASI Research.

Click here for a PDF of this infographic.