Strategy December 28, 2017
3 Successful Case Studies That Scored Big Banner Sales
Clients love a winning story.
Hit a home run using ideas and tips from one of these three case studies that scored big for successful distributors selling banner programs.
1. A Trade Show Tally-Up!
An East Coast distributor that regularly uses Wholesale Banners Online for his clients’ trade shows chose a set of three retractable banners with a table throw for a standout booth display. It saves his clients money on the booth materials, allowing them to purchase additional “swag,” making the entire trade show more successful. Now that’s a total package!
MARKET INSIGHTS
The approximate revenue of independent companies and individuals that organize events such as trade shows and conferences is $5 billion, according to IBISWorld, with an annual growth rate of 4.3%. There are more than 133,000 businesses planning occasions ranging in size from a few dozen attendees to several thousand. In addition to retractable banners and table throws, trade show and event planners need large-scale banners that promote the occasion and welcome attendees both indoors and outdoors; signage to flag the check-in location; and pennant banners to mark aisles of a trade show floor or festival booths.
2. A Real Estate Rally!
A local Kansas City area distributor that services the real estate industry uses Wholesale Banners Online for her clients’ needs. The vinyl banner yard sign is cost-effective and allows the flexibility to easily change out graphics. The steel frame slides easily into the ground and a vinyl banner folds over the frame for double-sided exposure! All her clients need to do is secure it with the included bungees. This allows the clients to purchase multiple marketing messages customized to each listing, which adds repeat business throughout the real estate transaction. Way to rally increase interest in properties and sales for your own listings!
3. A Quality Education
A distributor in a Top 40 buying group uses Wholesale Banners Online for her school accounts. The low prices enable her client to purchase multiple items for each event. In addition to banners, the purchasing affords feather flags and directional signage for each of the high school’s sporting events. The client is very happy with the quality – the standard 13-oz vinyl banners typically hold up through multiple years of events, freeing more of the budget for other advertising needs.