Fashion is constantly evolving, and promo apparel is always right behind. Make sure you know which retail trends to focus on this year to excite clients and exceed expectations. Vantage Apparel (asi/93390) is sharing top trends, product recommendations and popular colors to watch in 2022.

Preppy Appeal

Classically chic and academia-inspired, it’s no surprise why preppy aesthetics are returning to the runways, retail stores and, yes, promo apparel as well. From retro-inspired logos to layering oversized crews, prim and proper pieces with a collegiate influence are top requests for fashion-forward branded apparel. While always a top choice for corporate accounts and employee uniform programs, preppy apparel is also emerging in popularity with everyday consumers, so be sure to include a few styles in your sales presentations.

Elevated Loungewear

With employees logging on from home and work-from-anywhere business models becoming the norm, loungewear has exploded in both retail and promo. However, a lot has changed since the inception of the matching sweatsuit “quarantine uniform.” While consumers still want to be comfortable, they now want to look put-together too, opening the door for elevated pieces that combine a professional appearance with soft-and-cozy comfort.

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