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Strategy

Apparel Decoration Ideas: Unexpected Ways to Use Popular Techniques

Embroidery, heat transfer, appliqué: What do they all have in common? They all can be used in creative, little-known ways that your clients and competitors aren’t thinking of. Show your clients something new and position yourself as a decoration whiz by suggesting these unique ideas.

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EMBROIDERY

This classic – and classy – decoration method creates designs by stitching together yarn or thread. For company names or corporate logos, embroidery is a great fit for clients who want apparel with an air or prestige or don't want branding to fade over time. However, even one of the most time-honored decoration traditions has some new tricks up its sleeve, like these innovative techniques.

Multiple Placements

One logo can only go so far. Increase exposure and impressions by embroidering multiple locations on each garment, resulting in branding that's seen from all angles. This is a great option for official event sponsorships, as you can embroider all the companies purchasing the apparel. Or, use this strategy to draw attention to sustainable items by adding a second placement featuring a recycle symbol or eco-friendly message.

Monogramming

Let's get personal. Instead of stitching the company logo across the board, opt for custom monogrammed garments featuring the individual recipient's name. That personal touch won't go unnoticed and will make end-users more likely to wear their apparel. After all, who doesn't feel special when receiving something customized with their name? This method is also useful to identify different departments on company uniforms.

Inside Embroidery

Both professional and playful, this discreet decoration idea brings a subtle touch of excitement to every garment. Take advantage of an inside embroidery zone to reinforce a company mission, celebrate a milestone or add personalization such as names, initials or departments. The best part? Vantage Apparel can do inside embroidery on any jacket style with a Zocket™ embroidery pocket, so your options are plentiful.

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