Strategy May 12, 2020
Apart But Together: How to Provide Apparel for Today's Climate
These are unprecedented times we're living in. Many distributors aren't sure how to help their clients as business needs shift every day. However, companies are still looking for logoed apparel, just for different uses than before. Understand how to navigate these uncertain times by speaking to your customers' needs and showing compassion for their businesses. Here's how to help.
Provide Apparel for:
Work-From-Home Warriors
- Create a sense of unity for telecommuting staff with branded shirts. Matching tops will tell employees "we're all in this together," even if companies can't be together in person.
- Thank loyal clients and customers with free gifts with purchase. Retaining business is more important than ever, and free incentives will keep orders coming in. Recommend applicable businesses add high-quality items to gift card purchases.
- Help staff get comfortable for virtual calls and meetings. Pullovers have a professional look, but are still cozy enough for at-home use. Don't forget to explain the branding benefits – left chest logos will show up clearly on screen.