It’s a trend that’s been wearing on promotional apparel sellers for months: rising cotton prices funneling through the supply chain from grower to manufacturer to distributor.  According to sourcingjournalonline.com, cotton prices increased nearly 9 cents per pound in 2017, a rise of about 6%, based on data from the U.S. Department of Agriculture. 2018 will see hikes continue.

Yet T-shirts are the top product category by percentage of total industry sales for distributors, and the classic 100% cotton tee is the item most coveted for its soft hand and timeless appeal. So what do you do? Here are five tips from the makers of Ei-Lo, who provides 100% USA premium combed, ringspun cotton T-shirts.

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