Strategy October 09, 2018
Climate Control: How To Layer Promo Apparel
Simply put, layering means wearing multiple layers of clothing, each of which serve a specific purpose. On a warm fall morning, for instance, you might head out the door in Stormtech’s Equinox Performance Polo with H2X-DRY® to wick moisture away from your core along with a Tundra Sweater Fleece Jacket to fend off the late day chill. On a frigid winter outing, your attire could consist of a base layer, a performance fleece to add warmth, and a weather-repellant H2XTREME® outer shell.
Regardless of the conditions, the process of layering should keep you dry and comfortable. A key element in the process is fit. “You want your layers to fit well together – we call this ‘nesting,’” Stormtech designer Jenny Grad says. “Like a Russian nesting doll, all the pieces should work together so no one piece of clothing is restricting the movement of another.”
In practice, this means a form-fitting base layer, a mid-layer that is slightly less fitted and a protective shell with a more relaxed fit to accommodate the clothing beneath it. In this guide, Stormtech outlines each of the key elements in an effective layering strategy so you can customize your temperature.