See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Strategy

Climate Control: How To Layer Promo Apparel

Simply put, layering means wearing multiple layers of clothing, each of which serve a specific purpose. On a warm fall morning, for instance, you might head out the door in Stormtech’s Equinox Performance Polo with H2X-DRY® to wick moisture away from your core along with a Tundra Sweater Fleece Jacket to fend off the late day chill. On a frigid winter outing, your attire could consist of a base layer, a performance fleece to add warmth, and a weather-repellant H2XTREME® outer shell.

 

Regardless of the conditions, the process of layering should keep you dry and comfortable. A key element in the process is fit. “You want your layers to fit well together – we call this ‘nesting,’” Stormtech designer Jenny Grad says. “Like a Russian nesting doll, all the pieces should work together so no one piece of clothing is restricting the movement of another.”

In practice, this means a form-fitting base layer, a mid-layer that is slightly less fitted and a protective shell with a more relaxed fit to accommodate the clothing beneath it. In this guide, Stormtech outlines each of the key elements in an effective layering strategy so you can customize your temperature.

Click here to learn more.