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Strategy

Reopening Gift Guide: 6 Reasons to Sell High-End & Handcrafted Promos

From corporate offices reopening their doors to companies thanking customers for their business, your clients need affordable gifts and incentives to communicate key messages. But don't worry: low cost doesn't have to mean low quality. Discover all the handcrafted, high-end goods you can present at prices any client can afford, plus creative uses that speak to current needs – you won't believe the possibilities.

Rustico book

Reason #1: “Wow” With Welcome-Back Gifts
As businesses reopen and welcome staff and shoppers back, your clients need thoughtful ways to say thank you. Not only have employees been out of work or working under unusual circumstances, customers have also been missing out on services they rely on (think gyms and hairdressers). In order to win good favor, it's important that welcome-back gifts communicate how appreciative your clients are: cheap knickknacks just won't cut it.

Instead, recommend clients invest in handcrafted goods that will make recipients feel truly valued and appreciated. Something handmade will always impress, and it shows that time and effort went into every promo – the same time and effort your clients will put toward serving employees and consumers.

Reason #2: Stay Connected Even When Apart
Social distancing has left many of us feeling, well, distant. Businesses want to convey a "we're all in this together" attitude, but it's hard to do when they're unable to interact with their core audience or perhaps are separated from staff who are working remotely.

To overcome this, it's important your clients pick promos that are more than just a friendly check-in. By giving recipients high-quality products that can actually be used in their day-to-day life, they're saying "Hey, we know times are hard. Here's something to make your life easier." This simple gesture will go a long way to make both staff and customers feel supported and cared for, no matter how far apart we really are.

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