Strategy March 15, 2021
Eco-Friendly Made Easy: What Is Natural vs. Sustainable vs. Organic
Did you know 72% of consumers purchased more environmentally friendly products in 2019 than 2018, per the 2020 Global Ad Impressions Study? The numbers don't lie: There's a growing demand for promos made from natural, sustainable and organic ingredients. But what do those words mean, exactly? We're breaking down each term so you can educate and pair clients with the perfect eco-friendly promos for their next project.
NATURAL INGREDIENTS
What Does It Mean?
The Encyclopedia of Common Natural Ingredients defines a natural product as one that is "derived from plant, animal or microbial sources." Simply put, it means that the product has ingredients that come from a living organism. While there are no specific qualifications a product's ingredients must meet beyond that, promos made from natural ingredients are a cost-effective way to provide clients with naturally derived items without clients needing to pay more upfront for the accreditations that come with stricter labels.
Actionable Sales Tip: Hand sanitizer is a great "in" right now to get your clients on the natural trend. These customers are already thinking about health, so keep the conversation going by highlighting ingredients that are non-toxic and naturally derived.