Strategy August 20, 2020
Down Is the New Up: How to Get Noticed With Floor Mats
Cellphones have lowered consumers’ line of sight. Is your client’s brand being seen?
Heads up! Consumers are looking down.
The average American spends 5.4 hours a day looking at their phones. But they’re not just looking at their phones, they're looking at their phones while doing everything: eating, commuting, driving, exercising, walking and SHOPPING. So just advertise digitally, right? While digital will always be part of the marketing mix, it’s a crowded (and expensive!) medium. It can be hard to break through the noise. So, how does a smart marketer STAND OUT from the crowd? Custom promotional mats!
Why Promotional Mats?
While consumers are becoming masters of multitasking while looking at their phones there is one thing they are no longer doing as often: looking up.
Everyone knows entrance mats are great for keeping floors and counters clean, but they can offer much more. This multifunctional product can increase brand awareness from the front door to the back door, increase sales through point-of-purchase advertising, create immersive experiences at trade shows, boost employee morale and compliance, improve workplace safety and more!