Strategy September 20, 2021
Release the Fleece: Next Level Introduces New Sueded French Terry Fleece Fabric
Think all fleece is the same? Think again. Next Level Apparel is changing the game when it comes to fleece apparel orders this fall and beyond. Meet the new Laguna sueded French terry fleece fabric, exclusively offered by Next Level. Not only is the beloved supplier launching a new fabric, they’re also releasing two brand new product styles too, including their first-ever cropped hoodie.
First things first, let’s talk fabric. You can think of this innovative fleece as a hybrid, blending together smooth sueded fabric with the lightweight French terry the Laguna line is known for. The result? A blend that is truly the best of both worlds: buttery soft fleece with a “peach fuzz” microneedled texture, as well as the lightweight and breathable benefits that French terry allows. Sueded fleece is also a new trend taking over retail with promo close behind, so providing this fabric to clients is an excellent way to make your services stand out from the competition.
Now, let’s move onto the new styles themselves. First, we have the Women's Laguna Sueded Raw Edge Crop Hoodie (9384). This fashion-forward style is all the rage in retail and Next Level is proud to finally be able to bring the requested garment to market. Plus, the crop features a modest cut (the same length as Next Level’s cropped tees), so everyone can feel comfortable rocking it. Then there's the Unisex Laguna Sueded Hoodie (9304), which reimagines the classic comfy pullover with a modern update provided by this innovative new fabric. When both of these styles are worn, end-users will enjoy the super soft French terry on the inside and the soft and luxurious sueded fleece on the outside for all-around comfort that lends itself to any season.
Be sure to consider your target customer when presenting these new Laguna sueded styles. For the crop, prioritize clients that serve a primarily female audience. This highly requested style is just the thing for women to wear when lounging or when they need something light and breezy to throw on before heading out to Pilates or the farmers market. As for the pullover, virtually any customer looking for hoodies is a prime candidate to impress and excite with a new super soft fabric unlike anything else in the industry.