Strategy January 03, 2022
High Quality, Low Cost: The Original CVC Blend
New year, new sales tactics! Next Level Apparel (asi/73867) is sharing a foolproof “Good, Better, Best” sales approach to their best-selling fabrics and apparel collections for 2022. We’re about to dive into the “Better” option: Next Level’s beloved CVC blend.
While most suppliers in the industry use a 50/50 cotton/polyester blend for their CVC fabrics, Next Level felt that this ratio allowed too much gray to show through. What’s more, Next Level found that the high polyester count made garments difficult to print on. To correct this, the leading supplier instead opts for a 60/40 blend of 60% combed ring-spun cotton and 40% polyester for the optimal combination of comfort, printability and durability. The result? A top-of-the-line durable fabric with a beautiful, soft consistent heathered look and that “lived in” feeling end-users and your clients love.
Not only are the pieces in this collection soft to the touch, but they’re also super easy on the eyes and right on-trend too, especially for the new year. Heathered fabrics remain a top request from clients for their apparel orders, and you’ll find plenty of popular heathered shades in this fabric collection. More subdued than other color collections, these shirts will blend seamlessly in with recipients' closets and appeal to them for everyday wear. Basically, these branded tees and tanks won’t come off like cheap giveaways. They have high perceived value and major retail appeal, increasing end-user appreciation and creating a positive association for your client’s brand.
Last but not least, let’s talk decoration. That 60/40 blend also allows more of the cotton’s color richness to come through while minimizing the obstacles that come with polyester blends. As such, your clients will have a range of imprint methods at their disposal that may not be possible when you order CVC blends from other suppliers. Next Level recommends screen-printing, heat transfer or DTG (direct-to-garment) printing for the best results.
From tanks to tees to raglans, you’re sure to find a great fit for your client’s next project in the CVC blend collection. And with budget-friendly pricing without sacrificing quality, Next Level will help you fulfill more orders this year and exceed expectations, every time.