Strategy November 17, 2023
Decoration Suggestions for Fashion-Forward Spiritwear
From big-ticket project requests like collegiate wear and sports apparel, make sure you come to the table with fashionable branding ideas that show off your decorating savvy. Lucrative customers such as colleges, universities, sports leagues and stadiums will see you as an indispensable aspect of their overall marketing strategy when you recommend these retail-approved approaches to spiritwear graphics and slogans, as well as fan-favorite pieces perfect for decorating in each style from Next Level Apparel (asi/73867).
- Fine Line Embroidered Fleece
A popular trend in many fashionable boutiques and fan shops is swapping out the large, in-your-face logos typically found on spiritwear with more subtle, understated designs. Recommend your clients opt for embroidered decoration on the front of soft and cozy fleece pieces for both a fashion-forward and high-end look. Instead of larger embroidered patches, advise instead simple fine-line text with either the team or college’s name or any recognizable cheers or phrases that will resonate with fans. As for the fleece styles themselves, we love these premium pieces from NLA:
- Fresh Fonts on Fashionable Tees
While colleges and sports teams typically have specific fonts used in their branding, students and fans are hungry for more unique graphics that stand out from standard offerings in merch stores. One easy way to accomplish this is simply swapping out expected fonts with more modern typefaces. Especially popular with young audiences is large, stacked wavy text in team colors. Let your clients know this new approach to text can help them appeal to new audiences like Gen Z and Gen Alpha, as well as communicate a trend-conscious brand perception. As for which styles to decorate, these best-selling NLA tees are excellent options as they’re not only ultra stylish, but also currently available for reduced pricing. - Distressed Decoration
Most colleges and sports leagues have a long, proud history spawning decades, which means many of their long-time fans and alumni are still rocking vintage gear from their days on campus or in the stands years ago. Let clients know you have a simple hack to recreate this throwback look without traveling back in time by pairing distressed decoration with NLA’s Soft Wash tee. Soft, broken in and slightly faded in all the right places, combining intentionally weathered graphics with this vintage-inspired shirt will effortlessly create nostalgic-inspired spiritwear inspired by the past that fans will wear into the future.
