With a new year comes a new trade show season, making now the optimal time for your clients to stock up on branded apparel for their staff to wear, to hand out to attendees or to offer up as raffle prizes – the opportunities are limitless. Make sure you come equipped to your client calls and meetings with not only style suggestions, but decoration ideas as well to ensure each piece of promo apparel accomplishes its goal and gets noticed at your client’s event. Next Level Apparel (asi/73867) is sharing everything you need to know to make your client’s trade show apparel the star of the show.

For Giveaways: Screen Printing
Trade show giveaways are typically high-quantity orders, which means clients will want to keep costs down as best they can to balance out the large number of pieces needed. If your clients plan to use the same graphic on all of the tees they’re giving away, recommend a cost-effective decoration method like screen printing for branding that delivers the greatest bang for its buck.

NLA Recommends
Now available at reduced pricing, these NLA top-selling T-shirts are excellent price-friendly, yet premium options for trade show giveaways.

• Unisex Cotton T-Shirt (3600)
  
• Unisex Tri-Blend T-Shirt (6010)
  
• Unisex CVC T-Shirt (6210)
  

For Staff: Heat Transfer
When exhibiting at trade shows, your clients will need their staff wearing apparel that both showcases their brand and clearly identifies them as employees who can assist with answering questions or making sales. Heat transfer is a smart choice for these needs. Not only can you reproduce your clients’ graphics in full detail and color, you can also print individual transfers with each employee’s name for easy identification on the trade show floor.

NLA Recommends
Make sure your staff are representing your brand in a professional, eye-catching manner by providing them with both trendy tees and corporate-approved quarter zips.

• Unisex Soft Wash Cotton T-Shirt (3600SW)
  
• Unisex Fleece Quarter Zip (9643)
  

For Prizes: Embroidery
If apparel is being given out as a prize or award at a trade show, premium appeal is an absolute must. For clothing that conveys a sense of prestige, use a high-end decoration method like embroidery on a heavier-weight fabric, such as fleece. Recipients will feel like they got something of real value, and they’ll be able to see that attention to detail all the way down to each stitch of your client’s logo or brand name.

NLA Recommends
A premium decoration method like embroidery pairs perfectly with these plush fleece styles that speak to current consumer demands and fashion trends.

• Women's Laguna Sueded Sweatshirt (9084)
  
• Women's Laguna Sueded Sweatpants (9884)
  
• Unisex Santa Cruz Sweatshirt (9003)
  
• Unisex Fleece Sweatpants (9803)
  

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