Strategy June 11, 2021
Get Ready for Promo's Return: The Top Hard Goods to Present
2021 marks the year of our "return to normalcy" – and that means the return of traditional promo products like pens, drinkware, notebooks and more. Don't take our word for it: ESP search data speaks for itself. Discover the most popular hard goods taking over ESP searches, plus our recommendations of retail-approved products to present right now.
Writing Instruments
Product Spotlight: Pens
Pens are currently the #2 most searched product on ESP, and they're closing the gap with PPE to reclaim their rightful place at the top of searches. In 2020, masks received a whopping 60% more searches than pens, yet in Q1 2021, that percentage dropped to just 20%. It's only a matter of time before pens become the #1 promo product once more, which speaks to end-buyer demand for traditional hard goods of the "before times." If you haven't been presenting pens to your clients in lieu of only PPE and safety items, make sure they have a top spot in your sales calls moving forward.