Strategy June 12, 2018
4 Products That Put A New Spin On The Basic Bag
Papa’s got a brand-new bag – maybe it’s time you did too.
Bags are carried out in the world and deliver tons of impressions – about 5,700, to be exact.1 That’s more than any other promotional item, and they’ll attract even more attention if you can think of out-of-the-box branding ideas to catch people’s eye.
While half of all U.S. consumers own a promotional bag, the market is quickly becoming oversaturated with basic cotton and grocery totes.2 If you want to stay competitive for this highly sought after product group, you need to stay fresh and think of brand-new ideas that will make clients say “Wow, I haven’t seen that before!”
Pitch these bag branding ideas at your next sales presentation and see just how many orders you bundle up and walk away with!
1. Global Advertising Specialties Impressions Study, ASI Central, 2016.
2. Bags by the Numbers, ASI Central, 2016.
