Strategy July 30, 2021
Tech Trends: 5 Popular Product Features You Need to Know
If one promo category increased in popularity last year, it's tech. With end-users staying home, securing the top tech products became essential for enjoyment and entertainment, and this demand isn't going away any time soon. Help clients put their brand on all the most popular promos consumers desire by educating them on the product features currently dominating retail.
#1 – Eco-Friendly Features
Consumers no longer simply prefer sustainable and eco-friendly products – they demand them. In fact, a recent Nielsen study reported that 81% of global respondents feel strongly that companies should help improve the environment. They're willing to pay more for sustainable practices too: The same study found that 38% of consumers will pay more for sustainable products and 46% would pass up a brand name for an alternative environmentally friendly product.
This interest in eco-friendly features extends to tech too. Consumers want to know that their gadgets were made using sustainable materials so they can feel good while streaming, gaming, playing music and more. Explain this consumer demand to your clients and then present them with tech promos made from eco-friendly materials, such as wood or bamboo. These tech promos provide even greater quality than traditional tech, with the added bonus of being good for the environment.