Alphabroder, one of the industry’s largest wholesale suppliers of blank apparel, is the first company to attain an 80% FAM Certification across sales team employees. This achievement has earned alphabroder FAM Partner status, a testament to leadership and a commitment to continued education and skill development. BELLA+CANVAS, the creators of FAM, describe it as a first-of-its-kind online education program that provides solutions to modern challenges sellers face in the promotional industry. The program takes about five hours to complete and covers relevant industry topics such as commoditization, channel disruption, decoration, storytelling and upselling.

Fashion Apparel Masterclass from BELLA+CANVAS on Vimeo.

Chris Blakeslee, EVP of BELLA+CANVAS commented, “alphabroder management embraced FAM early and demonstrated impressive leadership by accelerating their team members through the program.” Early indicators of the effect FAM has had on the sales organization have been positive. Dan Pantano, President of alphabroder, says, “We’ve already witnessed increased selling successes as a result. In every regard, we want our sales team to be the most capable and knowledgeable in the industry. FAM gave us a powerful resource to ensure our team understands our customers' challenges and how to provide the best overall solutions.” Consistent with Mr. Pantano’s view, Whitney Floyd, alphabroder RVP of Sales, emphasized the importance of FAM, stating, “FAM has armed my sales team with the knowledge necessary to help our customers grow their business. There is no doubt in my mind that completing FAM has given them a competitive edge in the market.”

The Fashion Apparel Masterclass is a free online learning resource created for industry salespeople on both the distributor and supplier side. At this time, over 2,000 industry sellers are progressing through the program, with several hundred already FAM Certified.

What the community is saying…

“Thanks again for encouraging me to take FAM. It was probably the most beneficial form of sales training I have received in the 3 years that I have been a part of this business.”
Nicole Sanfacon – Branding Specialist at Rocky Coast Print Works

“The content was great. For someone new in the industry, great lessons! For industry veterans like myself, great refresh, great info put into different light—great to have slightly different spin on things we have been.”
Lori Donovan – Outside Sales Account Executive at alphabroder

“I am in awe of the FAM course. You guys did an incredible thing here. I have learned so much, SO VERY MUCH, about the company and products as well as the best methods to differentiate, upsell ... just everything. I’m amazed at the depth and presentation you guys put together.”
Brian Bliss – Sales executive at alphabroder Canada

Taking this class, I felt like I was taking a graduate class in Marketing, Sales and Innovation. There is an important point to remember—BELLA+CANVAS offers this FREE. I don’t know about you, but I am always looking to be different, stand out and bring value to my clients in order to help them grow their businesses. I am confident that anyone who goes through this program will feel the same way.
Donna Bender – Donna Bender Company

For more information on how to sign up for FAM, go to famasterclass.com.