Keeping costs down is a big priority for end-buyers this year – and a common obstacle you’ll face in securing promo orders, if you’re not prepared. Come to your sales calls ready with talking points and product ideas that put those fears to rest so you can work within your client’s budget and walk away with the order.

Strategy #1: Offer Affordable Products With Premium Appeal

When your clients have strict advertising budgets, it’s important that you suggest branding solutions that offer plenty of bang for their buck. If you can explain how they’re getting a great deal on upscale products, your clients will be more likely to sign on the dotted line.

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